Your privacy choices

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

Welcome to Primos International Cycling Club—where a shared passion for cycling meets premium performance apparel. We’re more than just a brand; we’re a global community of riders, united by the love of the journey—whether it’s conquering the open road, tackling rugged mountain trails, or pushing limits in competition

At Primos, we design high-performance cycling gear that delivers comfort, durability, and style. Our jerseys, bib shorts, and accessories are crafted with cutting-edge fabrics and innovative designs to support you in every condition.

But Primos is more than just apparel—it’s about bringing cyclists from all over the world together. We unite riders of all levels, creating a community that shares the same passion, fuels each other’s ambition, and makes every ride an unforgettable experience.

As part of our commitment to excellence, we prioritize sustainability and innovation in our manufacturing processes. Our apparel is created with environmentally-friendly practices and materials that allow you to ride knowing you're supporting a better future.

Join the Primos International Cycling Club and gear up with apparel that matches your passion for the ride.

Ride with us. Ride in style. Ride with Primos.